Conversion-Friendly Redesign
Deebo.
Website
Services
Industry
Baby & Childcare
Platform
Custom Shopify
Theme Customization
Mobile-First Design
Brand Identity Enhancement
Blog Integration
Google Analytics Integration
About Brand.
Deebo is a specialized brand in the Kids and Healthcare industry, known for manufacturing and selling high-quality otoscopes designed specifically for children.
Their otoscopes come in two vibrant colors, making the healthcare experience more engaging and less intimidating for young patients.
Project Background.
As Deebo expanded its offerings, the brand recognized the need to update its web design to better reflect its identity and improve its online sales.
Additionally, the mobile user experience needed significant enhancement to cater to the increasing number of mobile shoppers.
Deebo partnered with us to achieve these objectives and create a more engaging and effective online presence.
Project Objectives.
1.
Update Web Design & Enhance Brand Identity
Refresh the website's visual appeal and align it more closely with Deebo's brand values.
2.
Increase Overall Conversions & Sales
Improve the website's conversion rate to boost sales.
3.
Make User Experience Mobile-Friendly
Ensure a seamless and optimized shopping experience for mobile users.
Project Process.
Phase 1: Planning & Requirement Analysis
Conducted a thorough analysis of Deebo’s current website, identifying areas for improvement and aligning the redesign with the brand’s goals.
Collaborated with the Deebo Founder to understand the brand’s vision, target audience, and key business objectives.
Developed a detailed project roadmap outlining the design, development, and deployment stages.
Phase 2: Solution Development & Customization
Customized a Shopify bespoke theme that reflected Deebo's brand identity, with a focus on clean, user-friendly design elements.
Recognizing the importance of mobile shoppers, the website was designed with a mobile-first approach, ensuring optimal performance and usability on smartphones and tablets.
A blog was integrated into the website to increase organic traffic potential by providing valuable content to visitors and improving search engine rankings.
To track the effectiveness of the new website and provide ongoing insights, Google Analytics was seamlessly integrated.
Phase 3: Design Implementation & Testing
Ensured that the design was implemented with precision, maintaining the integrity of the visual elements.
Developed a fully responsive design that adapted seamlessly to different screen sizes, providing a consistent and optimized experience across devices.
Redesigned product pages with a focus on clarity and engagement.
Phase 4: Deployment & Monitoring
Launched the new website with minimal disruption to Deebo’s ongoing operations.
Monitored site performance post-launch, using Google Analytics to track user behavior, conversion rates, and overall site performance.
Provided ongoing support and optimization to ensure the website continued to meet Deebo’s business goals.
Before Design
The previous design lacked a cohesive brand identity, with outdated visuals that did not resonate with the target audience. Navigation was cluttered, making it difficult for users to find products quickly. The mobile experience was suboptimal, with slow load times and a design that was not fully responsive.
After Design
The new design features a modern, cohesive visual identity that aligns with Deebo's brand values, emphasizing trust and care. Navigation has been streamlined, allowing users to easily find what they’re looking for, leading to improved user engagement. The mobile-first design ensures fast load times and a seamless shopping experience on all devices, significantly boosting mobile conversions.
Project Results.
Increase in Conversions
Online sales saw a substantial increase, with conversion rates improving by almost 100% within the first quarter post-launch.
Improved Mobile Experience
Mobile conversion rates improved, demonstrating the effectiveness of the mobile-first design approach.
Enhanced Organic Traffic
The introduction of the blog and SEO optimization efforts led to an increase in organic traffic.
Stronger Brand Identity
The new design more accurately reflected Deebo’s brand values, leading to improved customer engagement and satisfaction.
Hear from Our Happy Client.
I had a fantastic experience. Hired as talent to update my Shopify website to drive improved conversions. Punctual, communicative, thorough, and overall very professional. Created a clear project plan which helped us align very quickly and agree to shared goals. Communicated project updates and questions very clearly. In the end, delivered a beautiful and functional website and I would hire again in a heartbeat.
— Minni Marwaha, Founder at Deebo
Conclusion.
The Deebo project exemplifies how a strategic approach to web design and development can significantly enhance a brand’s online presence and drive business growth. By focusing on a mobile-first design, custom Shopify development, and leveraging content to increase organic traffic, we were able to meet and exceed Deebo’s objectives.